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Written by Administrator
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Monday, 01 February 2010 21:57 |
As well as buying blocks of airtime, we use our unrivalled purchasing power to buy standard TV spot-advertising space, often dealing direct with the broadcasters. As well as being ultra-competitive on price, we have many, many years of top level gaming operational and marketing experience and can advise on, build and implement your campaigns far more effectively than agencies with no real gaming experience. All of our campaigns focus first and foremost on player conversion and ROI rather than just looking pretty. We primarily operate in the UK and parts of Ireland, but can operate globally (especially in Spain, Central and South America where we have built strong partnerships with both broadcasters and payment processors). Whether you are a small operator looking to advertise on TV for the first time, or a large company looking to increase conversion and ROI through a different approach, we are here to facilitate. Our approach to gaining customers through television is to treat it as just another avenue to acquisition. It is all too easy to get too worked up about aesthetics when the real emphasis should be on targeting the right traffic, with the right call to action, to get players to deposit real money.
Block Airtime
Converge Media is the only company which sources and buys blocks of TV airtime on behalf of gaming clients direct from the broadcasters. Buying bulk airtime is a relatively new science as there are far more considerations for the broadcaster-it isn’t only a question of cost per hour. What is going to be showed in this airtime? How is the show physically going to get to the broadcaster? Is the show reliable? Is the show compliant? Fear not, our track record in all aspects of purchasing and filling block airtime with our formats is unparalleled. Indeed there are certain channels that will only sell block airtime for gaming through us.
Spot advertisements
We buy spot advertising space directly off broadcasters and preferred agencies. Whether your budget is £5kpm or £50kpm we can help you enter the world of TV advertising or attempt to better an existing proposal. Depending on budget, we can build your TV advertisement for you, or refer you to one of our partners.
Teleshopping/ Infomercial spots
Teleshopping is grossly underused as a media to attract potential gaming customers. Whether you want a short-form or long-form teleshopping placement, Converge Media can advise on the direction you should take, can create the Clearcast-cleared commercial from conception to completion and purchase the most relevant infomercial airtime at the best price. All infomercials need to be cleared by Clearcast prior to broadcast – we go through this somewhat laborious process for you.
Bumpers
You can’t watch a primetime show on TV at the moment without seeing a gaming company sponsoring the broadcast through the use of bumpers (the spots at the beginning and end of the advert break). The main reason that bumpers seem to work so well when compared to standard spot advertisements is that viewers don’t fast-forward through them. On the contrary, viewers actually look out for the bumpers so they can press the “Play” button to continue watching the programme. Converge Media can help secure this valuable real estate, and often has the inside track on when new sponsorship opportunities will arise. Securing bumpers is a competitive business!
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Last Updated on Wednesday, 03 February 2010 13:39 |
