Player Acquisition

Affiliate marketing is still one of the primary ways of acquiring players, but as the online gaming market gets increasingly saturated, the player value through affiliates is being driven through the floor. Yet as a result of the competition, many operators are willing to pay affiliates more per player in order to maintain acquisition targets and generate new revenue. Far too few operators actually analyse player value through individual affiliates – they are happy just to pay a reasonable CPA/ rev share for real money players without thinking about their bottom line.

Converge Media can facilitate you with setting up a sensible, profitable affiliate programme. We know what criteria to look out for and what to avoid. We know how to set up adequate tracking, and the KPI’s to track. Finally, we know what CPA’s and revenue shares many affiliates are likely to accept, which affiliates are going places, and which are just regurgitating old leads. If you are a small to medium size operator with any of these issues, we’ll be happy to appraise your affiliate scheme or help build you one from scratch.

Affiliate marketing

Affiliate marketing is still one of the primary ways of acquiring players, but as the online gaming market gets increasingly saturated, the player value through affiliates is being driven through the floor. Yet as a result of the competition, many operators are willing to pay affiliates more per player in order to maintain acquisition targets and generate new revenue. Far too few operators actually analyse player value through individual affiliates – they are happy just to pay a reasonable CPA/ rev share for real money players without thinking about their bottom line.

Converge Media can facilitate you with setting up a sensible, profitable affiliate programme. We know what criteria to look out for and what to avoid. We know how to set up adequate tracking, and the KPI’s to track. Finally, we know what CPA’s and revenue shares many affiliates are likely to accept, which affiliates are going places, and which are just regurgitating old leads. If you are a small to medium size operator with any of these issues, we’ll be happy to appraise your affiliate scheme or help build you one from scratch.

PPC

PPC or “pay per click” advertising is becoming increasingly more important. However many operators are finding that bidding on the relevant keywords “bingo”, “casino” etc. adhere to an appalling ROI. Just to click on certain premium terms in premium hours can cost upwards of £10, so if you haven’t given yourself every single chance to convert the clicker you are simply throwing money away. PPC is all about conversion rates, and Converge Media can facilitate with your PPC strategy and implementation of it. Our primary PPC consultant is an ex Google-employed optimiser.

TV

3rd party Partnerships

Player Value

Player Value is at the heart of any online business. Whether you are a bingo or casino operator, you should always be looking at the monthly and lifetime value of your customers. If an affiliate is providing you with 50 players at a CPA of £50, and your costs are 50% of revenue, you need to make £5,000 off these players just to break even. This might sound very obvious, but you would be surprised at the amount of affiliate managers who forget about the overheads. If you want to increase the value of existing players, or market to players that are likely to have good value, the consultants at Converge media can help.

Our staff have been operating on behalf of some of most profitable online gaming companies for many years, both in a marketing capacity and operationally and have proven marketing initiatives that we can share with you. We can also look over your existing marketing strategy: The nature of marketing online gaming brands means that some campaigns are successful and some, though with good rationale behind them, fail. We have been in the industry a very long time, and may well be able to stop errors before they happen, or at the very least save you money through some of our suppliers. Of course we also have ideas how and where to market for good value players, but you will have to contact us to find out!

Player Retention

Player Conversion

New Territories